Facebook is one of the biggest social media platforms that offer various ways for a business to promote its product or services. As easy as it may be to open a page or write a post, the real challenge comes when you have to get Facebook likes. Getting likes on FB is not easy and I have learned it the hard way. Over the years I have reworked many strategies that could help in increasing likes on Facebook. Through this guide, I am going to share a few tips to help you get the results that you want.
Building informative and engaging business posts and page
The first thing I did was to build a page specifically for my business. Along with that I also used to work on various types of informative posts that I used to share every day.
Tips to build a business page
- Provide complete business information
While opening a business page you must make sure that you fill all the sections. The more information you provide the better it is for a customer to connect.
- Add a good cover and display picture
A good visual appeal is an important element that attracts people as well. I would personally suggest that you use the business logo with the company name as your display picture and showcase your products on the cover page.
Keep on posting various types of content
An active business page is one of the most important factors while working on increasing likes on facebook. It is not enough to just keep on posting, you have to ensure that your posts have value. It also shows that you value and respect the reader’s time while at the same time giving them the information they need.
Tips to keep in mind while posting content
- Use different content making methods
While developing content make sure that you use the content of different formats. Just using images and words is not enough, I would suggest you can also opt for whiteboard content, video, animation, and so forth.
- Keep content short and crisp
While focusing on how increasing likes on facebook can boost your business, do not forget to focus on the content as well. Most people do not spend a long time on a post. Short and crisp content can create a better impact instead of a long description.
Keep your readers engaged
The key to increasing likes on facebook is to ensure that you keep your readers engaged. Make sure that you remain consistent and dedicated to what you are doing.
Tips to keep your readers engaged
- Schedule and plan the timings of your posts
Plan your posting schedule well in advance so that it shows consistency and proper planning. Try to schedule new posts at the same time every day as it will help to increase likes and reader engagement.
- Answer queries and questions on time
Another way to keep your readers engaged is to ensure that you answer all the queries and questions that come your way. People notice these small things and if you want to build that trust, you need to communicate accordingly.
Conduct contests with attractive prices
If you want to remain on top of your game, you have to come up with innovative and interesting strategies. Make sure that the contest you host is interlinked or related to your business services or products. Along with that, you can also offer attractive prices that is beneficial for you and your potential customer
Tips while conducting contests on the Facebook platform
- Plan your content well in advance
Hosting a contest is not easy, especially on Facebook. As a business owner, you have to ensure that you keep in mind every small factor before you host the contest.
- Do not violate Facebook rules and regulations
Facebook has very strict guidelines and rules for people who want to host contests on the platform. While hosting a competition, you have to keep in mind the guidelines the company has set on this front.
Strategize your Facebook marketing plan
While working on increasing likes on facebook you need to have a good Facebook marketing plan in place. A well-planned strategy helps a business to reach its goal by taking one step at a time. It will also help to target the right audience at the right time.
Tips on increasing likes on facebook with a Facebook marketing plan
- Building audiences through regular engagement
A good Facebook marketing plan helps to attract genuine audiences for your business. Through this method, you can rest assured that you will start to build a good base of potential clients.
- Do not take competitors for granted
Although you may want to focus on increasing likes on facebook through engaging content, you cannot forget your competitors. If you want to stay on top of the game then you have to keep a watch on how your competitors are marketing their products. This will help you to come up with something more effective and efficient.
